It is easier to collect $1 from a thousand people than to collect $1000 from one person. The truth of this statement sounds like the philosophy behind some of the great retailers of our time. Apply this principle of marketing to the horse business and this undeniable statement appears: "More people can afford an inexpensive horse than an expensive one." One way to convert that principle into the sale of a high dollar horse is to sell an expensive horse to a group of people - each of whom pays a portion of the purchase price.

Partnerships and syndications are legally recognized instruments which can be designed to create joint ownership. In the past, joint ownership has been common for breeding stallions and race horses but today more and more people are exploring the idea of syndicating a horse for various other reasons.

Performance horses in many events now have the opportunity to win large amounts of money. With the development and acceptance of embryo transfer, broodmares have the opportunity to produce more than one offspring a year. The growth and sophistication of major horse events provides the opportunity for many horse owners to enjoy their sport as a spectator rather than just as a participant.